The OUA has recruited Carleton men’s basketball head coach Dave Smart to its newly-formed marketing committee, which will focus on promoting Ontario university basketball.
Committee chair Darren Cates said the committee enlisted Smart as coaches’ rep because of the success of Carleton’s basketball program.
“Carleton’s built a very successful basketball program, and not just on the court,” said Cates, referring to the program’s marketability.
He said the annual Capital Hoops Classic, a basketball game between the Ravens and the University of Ottawa Gee-Gees held in front of thousands of fans at Scotiabank Place, is an example of the basketball atmosphere the OUA would like to see more of.
“We want that environment,” he said.